Nothing is more constant than change. This is particularly true for the past 10 to 20 years. Our once analog world has changed to become more global, virtual, fast-paced, volatile, and networked. And in the future, the pace of change will increase even more. Keeping up with this is a real challenge, especially for medium-sized family-run businesses. But despite growing uncertainty and constant change, many of them still neglect long-term strategy work. That is a fatal mistake. It is precisely in times of uncertain and volatile markets that business owners should deal intensively with their companies and their goals. It is no exaggeration when I say: "A business as usual attitude should not and will not exist." Therefore, don’t get stuck in the satisfaction trap because your business is doing well and solid. "Those who God wants to destroy, He gives them 30 years of success," they says. So be prepared for changes in almost all areas.