SOLYP Informatik GmbH wanted to find out the current state, use, and potentials of improvement of corporate strategic planning. That’s why we asked the Business Application Research Center (BARC)—an independent research and consultancy institute for corporate software with focus on business intelligence and enterprise content management--to draft a study which investigates the use of soft data and software in the corporate strategic planning process.
The results of the study confirmed our view that strategic planning is gaining importance and managers responsible for strategic planning are recognizing the relevance of soft data. At the same time, there is general agreement that almost all of the planning processes are in need of improvement.
To learn more, download a summary of the key findings of the study.