EnBW AG

"For us, it is especially important that, with SOLYP3, we can now also take into account qualitative data, hence enabling a holistic view of strategic business areas."

~ Jörg Klasen, Heaf of Group Strategy, EnBW AG

 


EnBW Opts for Strategic Planning with SOLYP3

 

Karlsruhe, Nuremberg – June 2012 – With approximately 20 000 employees, EnBW is one of the largest energy companies in Germany and Europe. For companies of this size, it is a challenge to make strategic decisions and then to implement them effectively. Before the introduction of the strategy planning software SOLYP3, each branch of EnBW carried out the strategy process with the aid of standard software. With the aim of implementing a holistic strategy process with IT support, the data will now be entered into SOLYP3. In this manner, EnBW will be able to map out the entire strategic planning process of the company. The existing EnBW strategy process was recorded and transferred onto the system. Questionnaires that were customized to fit the special requirements of the company are the basis for a consistent data base, from which all strategically relevant information can be retrieved.

"For us, it is especially important that, with SOLYP3, we can now also take into account qualitative data, hence enabling a holistic view of strategic business areas. With SOLYP3, widely varying pieces of information on our strategic business areas can be displayed in a detailed manner and linked to each other. As soon as the first phase of the data collection is complete, we are able to generate convincing presentations from the system at any time. This makes our work much easier," summarizes Jörg Klasen, who is Head of Company Strategy at EnBW.

EnBW also places great importance on the equal treatment of information from individual branches and from the company as a whole during data collection. With the "counter-current" procedure developed by SOLYP, strategic business units can enter bottom-up information into the system. Alexander Zimmermann, managing director of SOLYP Informatik GmbH and an expert in strategic planning, explains the procedure: "We developed the counter-current procedure integrated into SOLYP3 in order that both central as well as decentralized knowledge is made usable to the greatest possible extent. Each branch can define the data that is relevant for itself, and in doing so draw attention to information that may have been overlooked from the perspective of the company as a whole. The strategic management process is administered centrally, but at the same time SOLYP3 also supports team-oriented and networked styles of working with a lively exchange of information on equal terms."