Otto Bock HealthCare GmbH

“We have raised the strategic planning process through the use of SOLYP3 to the next higher level.”

~ Gunter Röper, Head of Strategic Business Planning, Otto Bock HealthCare GmbH

 


"We have raised the strategic planning process through the use of SOLYP3 to the next higher level by putting market analysis documentation, target definitions, and measure planning as well as its financial mapping all into a single tool. Now everyone can find quick and easy answers to certain questions, such as: "Why is a product in high demand in a particular country, but not in another?" This can be gathered from the market description which is a soft success factor. Soft factors are important for developing initiatives, because we can initiate measures only if we have understood how a market works. Soft factors are a prerequisite for us to be able to calculate hard figures and to ensure that they are the right ones.*

* Quote translated from an interview published in the book Praxisorientierte Unternehmensführung mit harten und weichen Daten.