SOLYP-Blog

The SOLYP-Blog is Back Form its Summer Break with New Strategy Book Recommendations

on September 01, 2015

Summer is slowly coming to an end and fall right around the corner! A perfect season to make yourself comfortable on the couch, put up your feet, and enjoy a good book. We have selected some brand new strategy and management books for you that are not only very informative, but entertaining, even inspiring. Just take some time to read through some of them. Enjoy!

Expansion Strategies: What Does it Take to Succeed in China?

on March 05, 2014

At the end of last year, Daimler AG acquired a 12-percent stake in its partner BAIC Motor, the passenger car unit of BAIC Group, becoming the first foreign automaker to hold a significant equity position in a Chinese original equipment company. Explaining the strategic move, Daimler Chairman Dieter Zetsche said that China is a "key market" for the group with "enormous opportunities." With this assessment, Daimler is certainly not alone. China has long evolved from being the world's manufacturing base into being a sales market of giant proportions. And more and more large and medium-sized German companies are longing for a piece of the pie. But China is also undergoing a phase of major economic and social change posing both opportunities and risks to foreign investors. So what does it take to succeed in China?

Book Review: “Aligning Strategy and Sales” by Frank V. Cespedes

on September 17, 2014

How to get sales results that link to strategy? That the question Frank V. Cespedes explores in his recently published book Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling. Thanks to his many years of experience as a business manager, consultant, and Harvard Business School professor, he can tell: „for most firms, the largest, most difficult, and most expensive part of strategy implementation is aligning sales and go-to-market efforts with the company's espoused strategies and goals.“ Poor alignment of strategy and sales creates direct and opportunity costs having a negative impact on the company's growth potential.