SOLYP-Blog

Success Factors of Strategic Planning – Expert Check, Part 4

on June 18, 2015

Should I increase my sales force, improve product quality, or reduce prices to benefit my customers? These are three common ways to lead a business into the next competition cycle of a contested market segment we surely have all discussed before. A sound corporate strategy, which has gained high predictive power due to the linking of soft and hard data, needs to answer such a question and give clear instructions for action. However, it can do that only if it was effectively implemented in the company...