Customized strategy process and insights from text clustering

At Rohde & Schwarz there is a great deal of qualitative strategy information that had to be condensed and evaluated. In two-day moderated workshops, the international teams developed "a professional and solid basis for our strategy across all market segments," summarizes Mario Paoli. "We were able to create strategic priorities that are connectable and implementable."

In the run-up to the workshops, cross-organizational knowledge carriers were involved to assess the market, drivers, and trends. "Working with Evolutionizer was very pleasant, agile and always goal-oriented," says Mario Paoli.

Text clustering was then used to identify common patterns or anomalies from the wealth of valuable information. Achim Müller, Corporate Strategy at Rohde & Schwarz, says: "Evolutionizer used state-of-the-art machine learning methods to combine the large mass of qualitative core statements from our market segments on trends, challenges, enablers, and barriers into comprehensible clusters. Using the clusters, the employees were able to design the group strategy efficiently and at the same time derive the demands on the functional areas.

Image: © Rohde & Schwarz
References: Rohde & Schwarz GmbH & Co. KG